Social media continues to be the town hall of marketing for most authors. It’s a landscape that has pros and cons and is in a constant mode of change. It’s a new year and time to do a review of what you are doing in the wide, wide world of social media. Let’s start with smart things to do, starting now. Social Media Tip #1: Always be thinking — build your community. LinkedIn and Facebook Groups offer opportunities to engage with your followers, customers, and colleagues in real and asynchronous time. Secondary and niche social media formats and forums offer similar opportunities.