Every Author Is Involved in Sales … That Means YOU!

  1. Separate what you “do” in your role — author — from who you “are” as a human being — i.e., your self-worth and self-esteem. Regardless of whether or not someone chooses your solution — you are still the same human being…..creative, dependable, funny, generous, etc.
  2. Set your goals, set them high and go for it. Rarely do you excel unless you stretch yourself. Don’t let anyone tell you what you can or cannot achieve. Be clear on your personal vision and goals, have a plan to achieve them, and refuse to let anyone or anything stand in your way.
  3. Use a sales process that is focused on continually adding value and is all about the other party, which is something many talks about, but few implement. This is where relationship selling surfaces. Yes, it focuses on Relationships, Engaging, Leveling, Asking, Tailoring, and Endorsing. It’s all about creating trust and credibility so you can quickly clarify, qualify and move forward.

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Dr. Judith Briles

Dr. Judith Briles

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Dr. Judith Briles is a book publishing and book marketing expert. She is a recipient of 47 national book awards, author of 37 books. Known as The Book Shepherd.