Get 10 Social Media Tips for 2022

Social media continues to be the town hall of marketing for most authors. It’s a landscape that has pros and cons and is in a constant mode of change. It’s a new year and time to do a review of what you are doing in the wide, wide world of social media.

Let’s start with smart things to do, starting now.

Below are 5 Social Media Tips to start now … or continue doing. And there are 5 Social Media Oh-Ohs … meaning “be on alert” … change is always in the air.

There are also pullbacks … factors that could zap and limit your progress. Your 5 Oh-Ohs include:

  • Social Media Oh-Oh #1: The “big boys” can alter their algorithms or guidelines without notice — as in overnight. Facebook has “change” in its middle name. One week, it’s all about the business page; the next week it’s out of favor. changes how it highlights business branded content and advertising in the NewsFeed and other areas without notice. Be aware … and be cautious.
  • Social Media Oh-Oh #2: It’s about money … free turns to a fee. Just a few years ago, your Facebook page was visually in play to all … not now. Unless you have HUGE traffic with comments to your posts, you are lucky to have a dozen who see what you post out in their feeds. To goose, those numbers, get out your credit card. It’s called boosts — pay for it. And paid advertising. If you don’t, your visibility plummets. Each of the major platforms is changing their “games” and adding new tweaks to add to the engagement factor. You can add videos to Twitter; you can create a YouTube channel (it is the #2 search engine — are you one it?) — I’ve added all my podcasts — 500 of them — to YT for listening and findability in 2021; if you are on Pinterest, revisit and upgrade. Do this for any platform you are on … and do a Google search: “new strategies for using _______”.
  • Social Media Oh-Oh #3: Are subject to outside manipulation … aka FAKE posts. Geez, social media has been alive with phony posts created by fake participants targeted to profiles based on WHAT you share in your personal information and the types of posts you have used in the past. That means you need to do an ongoing monitor of WHO your friends and followers are. Sigh.
  • Social Media Oh-Oh #4: The top influencer can dive to the bottom of the barrel. Social media comes and goes. Instagram and Pinterest are hot this year. Facebook is still huge but pooh-poohed by many who are betting it will go the way of MySpace and Digg. It’s deep in negative controversies and problems. New platforms pop up all the time to lure you in. the vigilant author needs to KNOW where their readers and customers are hanging out. It changes … sorry about that. It’s all about #2 ENGAGE … you gotta find them, connect with them, engage them.
  • Social Media Oh-Oh #5: Platforms disappear or just dwindle in favor. Google+ shut down in March of 2019 with multi-millions scratching their heads — what the heck happened here? Others’ “sell-by dates” came and users migrated to newer and shinier platforms. It happens. Be on alert.

What say you?

https://thebookshepherd.com/

--

--

Dr. Judith Briles is a book publishing and book marketing expert. She is a recipient of 47 national book awards, author of 37 books. Known as The Book Shepherd.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dr. Judith Briles

Dr. Judith Briles is a book publishing and book marketing expert. She is a recipient of 47 national book awards, author of 37 books. Known as The Book Shepherd.